No one likes to wait for a slow web page. But blinding fast sites don’t just happen.

For those that don’t know, Google PageSpeed is a free tool that assesses the performance and usability of your website for mobile and desktop platforms. It’s extra important because Google uses it in determining key elements of our SEO ranking, i.e. how high we appear in their search results.

On our first pass recently, the K4 Media site scored 86. Not bad. But not great. WordPress doesn’t make it easy, either, with bloated themes and unnecessary plugins. If your aim is Page Speed 100, however, Jeff Reifman at Tutsplus shows you the way.