Be Chantra, the indefatigable social networking master, is putting together a WordPress SEO meetup. Connect with him on Facebook or LinkedIn if you are interested in speaking. K4 Media will definitely be attending and taking notes. In the meantime, here’s 5 links to help get your SEO mind ready.
If you are using WordPress and concerned with SEO, you are likely using Joost de Valk‘s industry leading plugin Yoast SEO. Like the headline says, this is the “definitive guide.” It’s long. But it covers the fundamentals of SEO, and anyone hoping to wade deeper into the SEO ocean should be comfortable with the ideas here.
This Siteground tutorial is basically a light version of the above definitive guide. It’s short and identifies key areas of the WordPress page to target for better SEO, but doesn’t go into great detail.
A do-it-yourself guide to SEO. As the article promises: if you focus on these 7 key areas of on-page SEO, you can improve your search engine rankings.
Trond Lyngbø, a columnist at Search Engine Land, touches on some frequent questions surrounding WordPress and SEO. These questions are not aimed at beginners, and the answers are often a bit technical in nature (ex, Can It Hurt My SEO If I’m Not Using The User’s Native Language? Will Adding A Post To Many WordPress Categories Be Good For My SEO? How Can I Improve My SEO With WordPress Widgets?). But there are worthwhile ideas here that even experienced SEO hands have probably not thought about in a while.
These 5 tips are also a bit technical in nature and presume at least an intermediate level of SEO understanding. But such is the way of the SEO warrior. If you plan on reaching the advanced levels, there is no getting around the technology.
A Google search returns literally millions of articles expounding on the often shadowy world of SEO. You can never know it all. To further complicate matters, SEO techniques are constantly in flux, ebbing and flowing to the algorithms of Google and other search engines. Paid professionals can help, but so can rolling up your sleeves and doing the messy work.
That said, however, remember that SEO is marketing. And before going gung-ho with SEO, I strongly, strongly suggest evaluating the effectiveness of your current marketing strategy.
You have one, right?
Because SEO is not a replacement for a real marketing strategy. And skipping this step will likely end with tears and lots of lost dollars. Caveat emptor.