Digital Surgeons has a tidy little chart comparing the two heavy hitters on the social media circuit. While it’s not immediately clear how useful — or accurate — the information is, the info-graphic provides a fast overview of the two sites’ user bases.

Some highlights:

• Facebook has 500 million users (70% outside the U.S.)
• Twitter  has 106 million (60% outside the U.S.)
• Both sites attract more women than men
• 40% of Facebook users follow a brand
• Of that 40%, 67% plan to purchase that specific brand

Such global trends are reflected here in Cambodia, too. The number of local Facebook users has skyrocketed over the past 6 months. Cambodia now claims nearly 200,000 Facebook users, up more than 300% since June.

Many of those new users are local businesses who are now making meaningful connections with new customers and strengthening relationships with old ones.

It’s dead simple to create a Facebook fan page.

Being memorable is a bit more challenging, but not impossible. (For starters: Mashable offers a quick intro to custom landing pages; Tech Crunch showcases 12 plugins that help; Hyper Arts provides an excellent tutorial for the keen do-it-yourselfer; and Custom Facebook Pages serves up a huge gallery for inspiration.)

Fan page promotion is not nearly as difficult as many people imagine, either. In fact, if there is a prevailing wisdom on how to best promote your Facebook page, the idea epitomizes the Renaissance Slacker ethos: Don’t try too hard.